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Brett Wallace’s Amazing Industries space was amazing to me, in that it offered a perfect replica of the generic but well-designed swag that all types of industries use to promote, yet it also completely acknowledged its own presence in a shipping container. There was no attempt to disguise or transform the trailer into something different, yet the beanbag chairs, squishy stress balls, flags, printed tapestries, stickers, periodicals, and even beer were consistently earnest, yet tongue-in-cheek, because the attention to detail and a certain techy work aesthetic were so completely realized.