AMAZING INDUSTRIES explores the archetype of a mega corporation encroaching on our daily lives, bringing ideologies and promises of new utopian futures. This exhibition explores the Amazon business model and turns it inside out to reveal its hidden pockets of alienation and strangeness as a signifier of the future of work. The exhibition voices a concern about the precarity and inequality of late capitalism.
With its branded paradise, AMAZING INDUSTRIES adopts the hyper branding in tech’s startup culture, but reorients it with a critical eye to amplify workers voices. An immersive floating factory looking for low wage labor is revealed in virtual reality. AMAZING INDUSTRIES has infiltrated into corporate infrastructure by creating paid tasks on Mechanical Turk, Amazon’s online crowd sourcing marketplace. The tasks are designed to enable workers to share their work experiences on the platform. The worker’s voices are mirrored back onto Amazon’s own systems, which are designed to hide the workers. Their stories are then woven and looped back into the exhibition. On the premises, a real world home-based Mechanical Turk worker is present, completing immaterial work while re-contextualizing it. Mechanical Turk tasks include tagging and classifying images to help machines learn to see. These tasks create even more precarity for Mechanical Turk’s workers and will make their jobs obsolete in the near future.
AMAZING INDUSTRIES is an ideological research and development startup created by Brett Wallace. AMAZING INDUSTRIES mission is to explore possible futures of work that are humane and equal. AMAZING INDUSTRIES is an ongoing artwork that aims to demystify the future of work and advocate for a better future for workers.
Brett Wallace is an artist whose practice involves a multi-level exploration of the future of work. He is currently represented by Silas Von Morisse Gallery. He is also a current member of NEW INC for 2017-2018, the world’s first museum-led incubator, led by the New Museum
Instagram @amazingindustries @brettwallace @silasvonmorisse
Twitter @brett_wallace @amazingndustrz